I often find or run into people that tell me that they are Social Media Marketers, I like that because it creates Specialty. The most important thing to ascertain is that whether you’re Social Marketer or not, you need to understand the principles of Marketing and how Brands operate
Social Media is a very strong platform but again people seem to fail into the same misconception of the offline world using Advertising as Marketing. I would persuade these focused Social Marketers to move away from the misapprehensions of being Advertisers to Marketers. Also to encourage a true experience online to the brands they are Marketing and not just Advertising, the word spreads online a lot faster than offline and the Brand needs to create constant interest and momentum. Clicked Advertising does create awareness but instantaneously and the intended audience could walk away from the experience if the message or the visual are not compelling. There is a whole a lot of difference between Social Media, Marketing and Advertising, for clarity purpose all Social Medias and their links are the fast growing platforms for Marketers to draft the proper Brand Marketing strategy for use, if not then the result will be a colossal BLUNDER!
If you are Social Media expert of tools and usability and you wish to be a Social Media Marketer then you need to merge the two thoughts of Social Media and Marketing and that would also require a strong insight on Marketing and how Brands are to penetrate or else, you will be fired in no time. Remember if you’re online, you’re still selling to the same human that you met offline, so the nature and habits are the same just the experience is different
Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East
He can be reached on AskBaaghil.com