You’ve seen plenty of Brands commit horrendous mistakes on their Brand Development by assuming that their Branding Experience comes from just managing their Communication. It’s too critical for the evolution of Brands or even their development to be handled by Brand Managers who with few years of experience with Multi-nationals are still on a learning curve. Please don’t take such risks, it’s costly and yes, that’s how sensitive Brand Development is
Things to consider
- How much do you know about Brands and how they work? It’s a critical question to ask yourself as a Business owner, CEO and as head of Marketing. If you can’t answer this question, then get assistance from Experts. Brand Development is far too sensitive to be considered as a normal or a light task. It affects the entire organization, both internally and externally
- If you’re an existing Business and plan to Evolve your Brand, you must consider factors such as your Business model, prior to the Evolution
- Did the members of the Board and management accept the idea of Development or Evolution? If yes, then invite them to a workshop and have an expert on Brands explain both the Evolution and Development. You and every member of the organization must live the experience
Don’t take the risk, consider everything that makes a Brand GREAT. Your least concern at this stage is the Design (face of the Brand), however, your immediate concern is the Soul of the Brand that will help your Business evolve. This is my advice, take it or leave it…………..At Your Own RISK!
Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East
He can be reached on AskBaaghil.com