Consumers are Confused!

Consumers in Saudi Arabia and other parts of the Middle East are confused on how to distinguish between Supermarkets and Hypermarkets or to realize the end benefits, thereof

Hypermarkets are relatively new as a shopping culture and as an experience, to the region. Today, Hypermarkets are treated like Supermarkets and Consumers’ knowledge on the former is relatively new which also makes it irrelevant for them as a destination. Giants like Panda should set the leadership base to educate about consumers’ grocery experience across the industry

Brand leadership is best practiced through Knowledge, Self-esteem and Brand Relevance. Panda, the Brand, has the potential but I’m very much surprised as why it’s not championing the leadership opportunity that remains unexploited by its competitors?

Initiatives such as the ones mentioned above, create Brand Relevance that leads to Brand Dominance, making competition irrelevant

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on

The article was first published on Linkedin Pulse on 2nd January, 2015

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