Strategizing Reach

I discussed with few Marketing consultants on the recent Reach Strategy as a Channel: ‘Starbucks Mobile Truck’, seems like franchise orders are working well for the Seattle Coffee Brand. This phenomenal Reach Strategy will improve the company’s bottom line and expand Reach further. Now Starbucks could be at your doorstep

Starbucks plans to launch mobile truck cafés across America, your Coffee two steps closer to your office, home and work. Wait! are you at the park? Starbucks is there too, are you at fairs, festivals and etc, they are there too. Are you at the beach? They are there too

No need to brew your morning coffee, just walk out of your door and pick one on your way to work or college, this easily puts Starbucks ahead from their competitors if there are any at this stage

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Brand Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on

The article was first published on Linkedin Pulse on 22nd August, 2014

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