Own It!

For the past two decades the most common word among professionals in Branding and Marketing is Differentiation, well it’s obvious with the current cluttered market Differentiation alone is not enough. One of the most important element in ‘Create your Space’ is Ownership. Yes! own the space, the dominance is what your Brand needs

Today most brands share almost everything, even if you look close at a few of the categories such as beverages, dairy, frozen food or mobile communication. Brands are led to propose constant price reduction to influence engagement. If you own your space, you will maintain leadership and Brand Affinity

Brands such as Starbucks and Apple created the space and own the space, they’re beyond Differentiation, they’re the reason and the purpose why consumers and users connect to them without the need to propose price as an influential factor. Consumers, users and customers are more aware of the values each Brand brings for the category

When values are shared then categories are shared. Consumers, users and customers are left with options and these options could be of any value. Brands are about values and how those values, if they’re unique, manifest with the target audience to create great affinity

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on AskBaaghil.com

Create Your Space logo cropped

The article was first published on Linkedin Pulse on 30th June, 2015

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