Do Brands flirt? Who says they can’t? If you wish to have a brand that flirts with competitors, you should consider segmentation not only with respect to the target audience, but holistically. The brand should be everything you think triggers the prospect’s mind. The classic case of merely of logo’s and guidelines fails to deliver the expected goal. We are in the era of brands, brands are dynamic, we are in the era of brands acting like humans, influencing human senses.
Today brands should be well fed to maintain great experience . They should look fresh to inspire, and should speak to acquire. Brands that flirt are those brands that sustain constant productivity and invite their prospects to engage.
I will discuss this phenomenon in a few brands to illustrate why those brands flirt with their competitors. Is it for the product offering? Or is it for the entire brand life, including the marketing mix? Each day we will cover a brand that flirted or failed to flirt, they are six different series the project might grow to a book.
The article was first published on Linkedin’s Pulse on March 5, 2015
Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East
He can be reached on AskBaaghil.com