Microsoft’s Hotmail, no more! Outlook is the new Hotmail

Did Gmail threaten Hotmail over the years?

Gmail witnessed unprecedented growth in the past decade as the new comer in Free Web-based Emails category while Hotmail and Yahoo deteriorated exceptionally. Key questions now will be:

  • Is Outlook replacing Hotmail?
  • Is Microsoft looking for a rim with the new Outlook as their new Free Web-based Email?
  • How much of the new product features will push Outlook over Gmail?
  • When and how, will Gmail respond?

Interesting days ahead of us. We’ve seen too many changes with Microsoft in recent years, which leaves us with many thoughts as well as additional questions such as why Microsoft is too concerned about market share? Is it because they’ve ventured into too many things in the past two decades? Is Microsoft battling Innovation and Marketing efforts of others? Something is going wrong with how the management foresees the future of the company with its products

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on

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