Fame vs Brand

Are all famous people Brands? Are all TV anchors, media personalities, talk show hosts, and authors Brands? If everything that appears in the media or captures the notice of the public becomes a Brand instantaneously then we will have to redefine Brands and Personal Branding

Fame and personal branding are two different things, though they sometimes support the same goal. What comes first is the Brand and not the fame. If you’re famous without having set yourself up to be a Brand then you’re not a Brand. The process of building up a personal brand is far more complicated than appearing on TV for an interview and then going home. A Brand must live, breathe and share under one principle. The simple principle that delivers Experience to the public

Siobhan Adam's editor of Gulf Marketing Review

Endorsements from key figures is the road to branding

A Personal Brand must be consistent in its messages. It is driven by the way one positions oneself to the public. A thoughtless change in that position can create a major problem in terms of how the public mind perceives the Brand. It’s imperative to understand the role of Personal Brand and position and merge them to support the core objective. If your only idea of being a Brand is fame, then it’s time to go back to the drawing board and redraft your strategy

If being a Brand were that simple then we wouldn’t all be striving to work on all the added value we bring to the world besides our name, position and perception. The added value of a Personal Brand is far greater than looking good and being distinguished. It’s the simple experience that you offer to the public who may want to explore you—afterall, it is who you are

Fame, on the other hand, has less sense of duty attached to it than a Brand. Yet while many people in public positions really need to construct a Brand, what they seek merely is Fame. It seems, unfortunately, that most people’s final objective is not the Value they can bring to the world, but the Fame they can wring from it. For instance, not every President known around the world is a Brand, though he or she may be famous for one thing or another

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on AskBaaghil.com

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