Within the next 10 years Facebook messaging will take over Emails. Furthermore, the number of social media users will most likely equal the population of the entire Asian continent. Facebook will maintain its position as the largest outlet of Social Media and instantaneous communication
Social Media’s interactiveness, one on one and channeling will be the number one source of reference and trust for consumers to relate their Brands with. Public Relations, as an industry, will flourish thanks to Twitter, while traditional Advertising, as an industry, could hit the slumber, but what will top them all is The Power of Belonging on Social Media. The Middle Eastern social media users will grow in numbers and might even reach to 50% of the regional population in areas such as North Africa and the Levant, also witnessing steady growth are the Gulf States. The leading saleable industry from the Middle East on social media will be companies that root their marketing in Social responsibilities due to the current changes and public demands. On the global front, the following industries will flourish enormously on social media: Education, Apparel, FMCGs and Entertainment
Let’s take the Banking industry as an example. It will change its image from Conservative to Liberal specifically on their spending outlooks. The change will also be on products and services, which would include the fall of the ‘Grand Pa Joe’ as a logo. If the CEO is a social media addict and smart to follow the trends then consider seeing pictures of more relatable logos on several funds. The Credit card market will witness astonishing growth in the Middle East, while the ecommerce industry will witness substantial growth. The regional Financial industry such as Investment Banking will suffer to capture the new generation of audience unless they follow the current trends and believe in Marketing
The cell phone users on Data packages will double in numbers and we will witness an enormous decline on landlines, but the question still remains: would the landline become extinct? All regional newspapers and magazine will head online and print copies will be at minimal, some might even just disappear with the wind. I might sound ‘off the wall’ to you right now, but reality will demonstrate what I just said, so catch the drift before it’s too late
Oh, one more thing, PayPal is now fully operational in Saudi. Our foresightedness will change the region and a new generation of proactive minds will lead our Brands to be consumed by global audience. I’m lovin’ it!
Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East
He can be reached on AskBaaghil.com