Arab CEOs in Vegas

There are several crucial problems in the Arab business world, such as lack of proper Business Structures, hiring by credential and experience rather than favoritism and perception (nationality and origin could play a big role in this part of the world). On the other hand, processing operation upwards and downwards in one stream and not in multiple pour out (I suggest Vertically Integrated organization only works in the Middle East)

The pinnacle problem is that most Arab CEOs (a title on the business card which some have because of experience while others are clueless) are Sellers and not experienced in Management, for the same reason they lack to manage by objectives and are deficient in a proper Corporate Strategies. The truth is that ARAB CEOs are face built on logos and their personal name goes with the logo rather than a tagline, they do lack true fundamental nature of business management. Considering what is said above ,Arab CEOs should run their organizations Vertical rather than Horizontal, due to the fact that they are subjective instead of being objective and visionaries. Ever wondered why our Brands hardly pass our borders? The macro reality says that they are not ready but delusional Arab CEO’s think that in few years they will be in Paris, London and Milan. God bless the CEO of JAL (Japan Airlines) a man that is ready to work and produce.  If we ought to see our brands flourish in global markets we need right brainer CEOs and push the current ones into retirements.  Once someone asked me do Brands die? I said yes, he said how? I said when CEOs go against the will of their target audience or if they assume who their target audience are without Research

Just a morning thought 🙂

Said Baaghil is the ‘Unconventional’ Branding and Marketing Adviser to reputable companies in the Middle East, author of many reputable books including the ‘The Power of Belonging’ and a Speaker. Baaghil appeared in books published by America’s experts on Branding and Marketing such as Dan Hill and Libby Gill. Most recently Baaghil was interviewed by world renown Branding Consultancy firm Siegel+Gale on Branding in the Middle East

He can be reached on

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